Rituals define the All Blacks' culture

‘Rituals reflect, remind, reinforce and reignite the central story. They make it real in a vital, visceral way. From induction ceremonies to first caps, the haka to the hierarchies - they are the framework that holds the belief system in place.

When the All Blacks perform the haka - or stand up on the bus to Wales and shout - they are connecting to something greater than themselves. They are making the metaphor their own, connecting their personal story to that of the team.’

Share other company rituals that define an organisation you admire?